Different Makeup Styles From 10 Countries Around The World (2023)

Almost every woman around the globe seems to be using a perfect red lipstick, a quality mascara or a great concealer. But, have you noticed that some women from certain areas look different than others from different parts of the world? Some prefer matte lips, and others bold brows or intense colors.

MAC Cosmetics is a cosmetics manufacturer founded by Frank Toskan and Frank Angelo in Toronto in 1984. It has stores all over the world. USA, UK, Canada, Australia, France, and India are only some of them.

The Insider has reached out to senior makeup artists from MAC Cosmetics to research the different trends they spot in their home counties. They were asked about the top makeup trends as well as the styles and products.
Scroll down for the responses. Also, you will learn how to do your makeup like a local around the planet.

1 .In the US, intense colors and big lashes are key.

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Ashley Rudder/Instagram

MAC Senior Artist Ashley Rudder, on the left and actress and model Ke’Andra Samone.

“It’s been great to see an emergence of color being requested. I’ve been using so much more color on the eyes with navy and deep plum eyeliners.Color on the lips has been a hit as well … specifically, bold matte lip shades in red, orange, burgundy, and eggplant have all been strong requests as well.” Ashley Rudder, a MAC senior artist in the US,disclosed for Insider.

Also, another huge trend she has spotted are big and beautiful lashes.

“This look is achieved with lots of mascara, and possibly with the addition of false lashes everywhere.I think it’s pretty smart since it’s one of the easiest ways to dress up your eyes with minimal effort. Plus, it looks great with any lip shade from nude to deep plum.” she said.

In order to achieve a great look, the makeup artist recommends MAC’s Extreme Dimension 3D Black Lash in 3D Black: “This mascara creates deep ebony lashes that are voluminous and crazy long. It basically creates a lash wig, since it has tiny fibers that weave in between your lashes to create a gorgeous glamazon lash!”

2. In Brazil, people go for a natural look, with matte lips.

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(Video) How to do your makeup like a local in 10 countries around the world

Fabiana Gomes/Instagram

The senior makeup artist based in Brazil is called Fabiana Gomes. She said that Brazilian women are fond of matte finish for the lips and also ‘no makeup’ look too. Her personal favorite MAC lipstick is Ruby Woo.

“Brazilian makeup culture was and still is based on a natural look. In past years, the bold lip statement style took over Brazilian’s woman faces, paired with natural and effortless skin and eyes.”she told Insider.

And of course, the ideal makeup is tied to what’s cool on social media.
“With constant posts on social media related to makeup, I am seeing an increasing interest in learning how to achieve certain looks on their own,” Gomes said. “It’s very interesting that we are transitioning into a mindset that is more about learning how to do the look and getting the perfect selfie.”

3. Canadians love their bold brows and matte lips.

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Melissa Gibson/Instagram

In Canada, all the varieties of brows are the women’s choice for their leading feature when it comes to makeup. Bold, wild or even bleached.

“Both looks are striking and pair well with the second major trend of strong, matte lips. Beige nudes and deep reds are making an appearance simultaneously.”Melissa Gibson, a MAC senior artist in Canada, told Insider.

She recommends MAC Brow Set in Clear: “The ultimate gel based formula to control the brow and keep it in place without flaking or becoming stiff but still leaving a slight shine. Great for lashes as well!”

4. People in the UK love natural-looking contouring and highlighting.

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Rachel O’Donnel/Instagram

“In the UK, contour and highlighting is still the most requested from clients,but it’s becoming more of a natural enhancement rather than a dramatic change that consumers desire.”Rachel O’Donnel, a MAC senior makeup artist in the UK, told Insider.

“Makeup is becoming more real again, less artificial looking but more enhanced,” O’Donnell said. “Skin is looking plump and fresh, lips are full and brows are always groomed and filled.”

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The women in the UK tend to bring put their natural beauty more.
So, O’Donnell said that lipsticks like MAC Retro Matte Liquid Lipcolor as well as lightweight foundations like the MAC Studio Waterweight Foundation are perfect for that.

5. People in India wear bold makeup looks like smoky eyes, winged eye liner, and bright lips.

Different Makeup Styles From 10 Countries Around The World (5)

Sonic Sarwate/Instagram

Like many others, the makeup mavens in India are inspired by social media.

“Clients usually show various references from social media of what they are looking to achieve,” Sonic Sarwate, a MAC senior artist based in India, explained to Insider. “Bold makeup looks like smoky eyes, winged eye liner, contouring, highlighting, bright and bold lips are the most popular trending looks today.”

The big trends seem to be the smokey eyes and bright lip colors. Especially, a strong red lip (Sarwate likes MAC Lipsticks in Ruby Woo, All Fired Up, and Feel So Grand)

“Reflective lips are becoming something more frequently requested.Clients want to try something different and new. There’s definitely more awareness and willingness to wear more makeup as compared to past few years, and I think social media plays a major role in that.” Sonic continued.

6. Australians tend to gravitate toward practical long-wearing, sweat-resistant products.

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Carol Mackie/Instagram

The MAC senior makeup artist based in Australia is Carol Mackie. She says that the trends are still based on the celebrities, whether it’s matte lips, highlighting, or glamorous eye makeup. But, it can still differ by region.

“The northern section of Australia has a more tropical influenced climate, hot and humid in the summer, and quite warm and dry in the winter, while the southern parts are cooler with mild summers and cool, sometimes rainy winters, which means trends in foundation selection change,” Mackie disclosed forInsider.

Carol said that the MAC clients tend to use more long-wearing products. The most popular product in Australia is MAC Studio Fix Fluid Foundation.

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7. In the United Arab Emirates, strong brows and lashes are popular, even for “no makeup” looks.

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Vimi Joshi/Instagram

“The Middle Eastern woman is globally renowned for her dramatic makeup. The women in this region love experimenting with beauty trends and are very social media savvy in achieving the latest looks.”a MAC senior makeup artist based out of the United Arab Emirates, Vimi Joshi,explained forInsider.

“The current trend that most women are requesting is the ‘no makeup’ trend which translates to the ‘no makeup full coverage’ look complemented by strong brows and nude lips, lots of mascara and soft nude eye makeup,” disclosed Joshi.

In order to achieve the look, she recommends MAC 4 Lash and MAC Brow Set in Deep Dark.

8. In Japan, highlighting and red lips are the latest beauty obsessions.

Different Makeup Styles From 10 Countries Around The World (8)

Rumiko Ikeda Harris/Instagram

Rumiko Ikeda Harris is the MAC makeup artist based in Japan. She emphasizes the highlighting of the cheekbone area as the biggest upcoming trend in Japan.

She saidthat everyday look is about, “well-groomed thick eye brows, contoured face, plumped lips, and eyes emphasized to appear bigger.”

The red lips are another popular trend. “Lip focused makeup is definitely an interest for women in our region,” Harris said. “Accentuated by a red toned lip colour, terracotta red, orange toned red, and more yellow based red lips are popular and easily accessible.”

Herchoiceis MAC’s Lipstick in See Sheer.

9.Bold, intense lips are super popular in Mexico.

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Beatriz Cisneros/Instagram

The senior artist in Mexico says that there, women focus on neutral tones and matte lipstick, as well as a lot of mascara.

“The matte lip is still the preferred texture among Mexican women,” Cisneros said. Also, adding that MAC’s Liptensity is a popular product.

“We are seeing very bright tones, such as orange and red, and at the same time a very strong trend with nude, matte lips. The nudes we are seeing today are not the usual skin-colored nudes, but more so a notable brown and grey pigment.”

Also, the well-defined brows are still a big trend in Mexico.

“Women are looking to define and modify the shape of their brows using products like shadows, gels, and brow pencils in various forms,” she said.

10. And in France, flawless skin is of utmost importance.

Different Makeup Styles From 10 Countries Around The World (10)

Tom Sapin/Instagram

“Skin is definitely a focus that is always on trend,” said Tom Sapin, a senior artist in France.

“Women, especially in France are longing for perfected skin, but most of the time in a very natural way with invisible coverage.This is why new technologies in foundations and BB creams are meeting and exceeding everyone’s expectations.”

“I often see women looking for invisible foundation and primer that will make the skin perfect without massive coverage,” Sapin continued. “Products like MAC Timecheck Lotion offer that two in one guarantee to smooth and prep the skin. Combine this with a foundation like MAC Studio Waterweight Foundation and the lightweight look is completed.”

Like in many other countries, the French still keep the lipstick in style.

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Source: thisisinsider


Which country has best makeup look? ›

Gorgeous Makeup Looks From Around The World
  • USA: Contouring and Heavy Eyeshadow.
  • UK: Highlighter and Bronzer.
  • India: Kajal-lined Eyes and Brown Lipstick Shades.
  • Japan: Dollface.
  • South Korea: Coloured Eyeliners.
  • France: Au Naturale Makeup.
  • Brazil: Bold Lips and Eyes.
9 Sept 2019

How many types of makeup are there in the world? ›

There are over 20 makeup types in all, and we discuss each in detail, and then, alllll the way at the bottom, we talk about the order of makeup application.

Which country is famous for makeup? ›

A well-established fashion mecca, France earns the highest surplus in the international trade of beauty cosmetics and skincare offerings.

Which makeup brand is No 1 in world? ›


Which country wears the least makeup? ›

So, instead of spending money on makeup, Dutchies spend it on skincare (which had the largest market share of cosmetic products in the Netherlands in 2020).

Which type of makeup is best? ›

Airbrush makeup is mostly suggested for oily skin whereas HD Makeup is suitable for all skin types. Cakey makeup is a big no from the bride's nowadays. The HD makeup gives a soft focus to the face and makes it appear natural and less layered.

What is 3D makeup? ›

3D makeup refers to a technique that is used to make specific features pop. This makeup trick accentuates your best features by pushing them into the limelight. This can mean using makeup to underscore your eyes or your lips, or nose (does anyone like their nose?).

What is face makeup called? ›

This kind of makeup is also called cosmetics, and it consists of things like lipstick, mascara, foundation, and so on. This meaning of makeup has been in use since the 1880s, a period when Queen Victoria declared it vulgar, only appropriate for stage actors.

Which country is most obsessed with beauty? ›

Whether that means going under the knife or spending thousands on a skincare routine, here are the 10 most beauty-obsessed countries in the world.
  1. South Korea. ...
  2. USA. ...
  3. United Arab Emirates. ...
  4. Brazil. ...
  5. Italy. ...
  6. Japan. ...
  7. Colombia. ...
  8. Greece.
21 Sept 2022

Who is No 1 makeup artist in India? ›

1. Mickey Contractor. It won't be wrong to say that he's one of the most sought-after celebrity makeup artists in India. From actors like Kareena Kapoor Khan, Alia Bhatt, Kajol, and prominent personalities like Neeta Ambani, he's behind some of the most iconic beauty looks in Bollywood movies.

Who uses makeup the most? ›

Overall, Hispanic women are the most likely to use makeup. The number is more than 86 percent across all age groups. "I think it relates to a cultural point of view about femininity and dressing up,” Grant said.

How many types of face makeup are there? ›

There are mainly two basic types of makeup for weddings – Airbrush & HD. Besides these two makeup techniques, there's also mineral makeup that's suitable for those sensitive and acne-prone skin. Let's look at these different types of makeup techniques separately.

What makeup is in Style 2022? ›

  • Face Gems. ...
  • Negative Space Eyeshadow. ...
  • Brighter Lips. ...
  • The Thin Eyebrow Revival. ...
  • White Eyeliner. ...
  • Bronzed Complexions. ...
  • Lower Lash Line Designs. ...
  • Monochromatic Moments.
20 Apr 2022

What are different makeup aesthetics? ›

To give you a few examples, different types of aesthetic makeup include soft, grunge, dark, natural, and even E-girl.

Who is the richest makeup brand? ›

Chanel gets the crown for being the most expensive and high-quality makeup brand in the world. This well-established brand was founded by Coco Chanel in 1910.

What are luxury cosmetics? ›

Luxury cosmetics comprise of products manufactured using organic and premium quality ingredients, which are sold at a higher price as compared to their counterpart drugstore products. They are mainly segmented into skincare, haircare, makeup products, and fragrances.

Which countries have the best skin? ›

Japan, China and other countries located in Asia have a rich diet of vitamins (specifically A and C, which benefit skin elasticity) and minerals including antioxidants from fruits and green tea. The Asian diet is very low in saturated and total fat.

What is Japanese beauty standard? ›

What are the common modern Japanese beauty standards? Modern Japanese beauty standards tend toward light, flawless skin, a slim, petite figure, slender legs, and a quiet personality—although those “standards” change over time and may be largely ignored by future generations.

What are Turkish beauty standards? ›

In general, Turkish beauty standards tend to favor fair, olive, or tanned skin, depending on the area. The Black Sea region, for example, is known for its fair-skinned people that look like Balkan Slavs and have fair skin, blonde or light brown hair, and blue, green, or hazel eyes.

Which country has best skin treatment? ›

South Korea is at the forefront of all things skin care shown by the increasing popularity of K-beauty.

Which people have the best skin? ›

We've compiled a list of the top five celebrities with the silkiest looking skin.
  • Kim Kardashian. She has the type of creamy skin complexion that makes people jealous. ...
  • Nicole Kidman. Kidman may be one of the best role models in Hollywood for judicious use of sunscreen. ...
  • Jennifer Aniston. ...
  • Natalie Portman. ...
  • Beyonce Knowles.
19 Jan 2022

Are Korean skincare products better than American? ›

Korean skin care focuses on using natural ingredients and is ahead of the game in beauty product innovation. American skin care has traditional creams and toners but Korean skincare is unique. Korean skin care products have many forms - puddings, jelly creams, hydrating gels, peeling gels, sheet masks, etc.

Is Korean beauty products good? ›

In other words, Korean brands have long upped the standards for the global skin-care industry — and if we're being honest, our personal standards as well. Our skin (and the state of our pores) has been forever changed by double cleansing, and Korean sunscreen formulas are basically second to none.

Which skin tone is most attractive in the world? ›

That being said, there are several reasons olive people are considered to have the most attractive skin tone. For one, it is widely regarded to be the average skin tone among most races and ethnicities around the world.

Which country has the lightest skin? ›

Areas like Scandinavia and Siberia have very low concentrations of ultraviolet radiation, and indigenous populations are all light-skinned.

Which country shows the most skin? ›

The individual country rankings are:
  • China (43%)
  • Japan (23%)
  • UK (22%)
  • South Korea (21%)
  • France and US (19%)
  • Canada and Germany (17%)
15 Nov 2016

What color is Indian skin? ›

The most common skin tone of Indian people is gold-yellowish. This skin tone is sometimes called wheatish because it is similar to wheat in color. The color of wheat ranges from yellow to light brown. Many Indians have a darker skin tone, and many have a lighter skin tone.

Why is Korean face so smooth? ›

Since ancient times, Koreans have only used natural, harsh-free ingredients for their skincare routines: green tea, “snail slime”, bamboo extracts, propolis, and honey are just some examples of the elements they used and have passed through generations.

Why is K-Beauty so cheap? ›

In Korea, skincare isn't a luxury. There are widespread demands for it and people are picky! They know what they want from their skincare, and they're not going to pay a fortune for it. Companies sell the best products at reasonable prices for this reason.

Is Korean makeup safe? ›

Majority of the ingredients used in Korean skincare are safe, even the most exotic ingredient such as snail slime are typically safe. Though most Korean skincare brands are cruelty free, and some brands are even vegan friendly by opting for natural traditional ingredients to be used in their products.

What skincare does BTS use? ›

As for BTS Jin, he is a fan of the Korean skincare brand belif. He was spotted (left photo) generously putting the belif classic cream in the morning before he face a long day.

What is glass skin? ›

“Glass skin is a term for exceptionally smooth, even-toned and lustrous skin that's so flawless it has the appearance of glass,” says skin care blogger and K-beauty expert Jude Chao. “It's simply a clear and elegant way of describing a certain type of enviable complexion,” she adds.

How can I get glass skin in 3 days? ›

Step 1: In a bowl, mix 1 tablespoon of Turmeric powder, 1 tablespoon of Lemon Juice and 1 drop of Honey. Step 2: Directly apply this paste on skin and leave it on for 10 minutes. Step 3: Wash off with lukewarm water and layer it with a hydrating moisturizer.


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