Inspiring Digital Marketing Agency Vision And Mission Statements (2023)

Does your digital marketing agency have a vision? What about a mission statement? Did you even know there was a difference between the two?

Put simply, your mission statementfocuses on today and what you are doing to achieve the promises made. Youragency’s vision focuses on tomorrow and what the goal of the company is.

While these are two very differentconcepts, the line often gets blurred, with the two being combined. You musthave a clear and concise vision and mission statements to ensure youclearlydefine your digital marketing agency, the goals, what it does, andwhat you hope to provide now, andin the future, you have todefinethese crucial concepts.

Getting Started: BasicExamples of Vision and Mission Statements

Just knowing what a vision and missionstatement is, isn’t enough. You probably want to know why it matters and how tocreate your own, too. Don’t worry, that’s all covered here.

First, though, here is a basic exampleof a vision and mission statement:

Basic Vision Statements

“Our vision is to create a business world full of prosperity, meaning, and connection for all.”

“Delivering measurable results to clients, employees, and vendors.”

Basic MissionStatements

“Provide the best customer results possible and deliver the WOW factor through our services.”

“Our mission is to be the experts in marketing and sales alignment and the masters of the message.”

“Our team works to eliminate the apathy that will suck the life out of any business in the world by working to inspire the spirit, penetrate the heart, and ignite the mind, with compelling marketing messages that deliver results.”

As you can see, these aren’t specific,but they get to the key aspect and tell you what a company is all about.

(Video) Vision Statements, in Business, in Stories, in Life | Andrew Mancini | TEDxHobartHighSchool

Why Digital Marketing Agency Vision and Mission Statements Matter

The mission statement and vision serve as a map and compass to fulfill your company’s potential. When writing these for your company, you need to consider what yourgreatest goalis.

For example, what are your goals:

  • Increase ROI
  • Remain relevant
  • Increase profits
  • Lead with purpose
  • Make a difference
  • Improve your differentiation
  • Improve organizational culture andalignment

If you create yourvision and mission statementswith care, they will resonate with your audience. When you create these with the right intention, your mission statements and vision content will help align your agency’s efforts, focus on your strengths, and help you achieve your goals. Don’t ever forget–words have power.

The words you use don’t just restate howbig you want the company to be and what you do, but they answer the deeperquestion of “what do we stand for” and “why do we care?”

Choosing the right words is going tosend a positive ripple through your entire organization at every level. Yourvision and mission are at the very core of your values and the foundation ofyour company’s culture.

Diving Deep into theDetails of a Vision and Mission Statement

The vision statement and missionstatement were briefly defined above. However, there is more to bothofthese.

The Inner Workings ofYour Vision Statement

Yourvision statementneeds to be compelling, exciting, and big. It should almost be a crazy dream of your future that’s based on what you are doing right now. The goal is to make the statement overflow with all the possibilities.

This is where you should follow the ideaof“begin with the end in mind.” It is the DNA and heart of anyorganization. The vision should be so massive that it almost feels impossible.The vision you create should make people dream.

The Inner Workings ofYour Mission Statement

When you have a well-crafted missionstatement, it will answer who benefits from your services, what exactly you do,and how you go about doing it. Based on your organization’s structure, yourmission statement can be broken into various divisions.

The purpose is to help you remain focused on the things you do today that will help you achieve the goals you have set for tomorrow.

The mission statement you create shouldalso help to define the transformation you offer your customers. It shouldnever be focused just on money and profits.

A simple way to remember the differencein a vision and mission statement is:

  • Vision = Someday
  • Mission = Every Day

When you keep this in mind, you canbegin to write content that follows this outline.

(Video) 3 Things that Make a MEANINGFUL Vision | Simon Sinek

Features of anEffective Vision Statement for a Digital Marketing Agency

When creating a vision statement foryour digital marketing agency, there are certain features it should have. Thesefeatures include:

  • Showwhat value is offered
  • Benefits regarding profitability and efficiencies
  • Create a link between thevision and future goals
  • Be something memorable and simple
  • Be inspirational

A good example of a quality vision statement is from Google, which states,

“Google’s aim is to organize the world’s information and make it universally accessible and useful.”

That pretty much sums up what Google does and wants to do.

Use the following example as a good jumping-off point to fully understand what digital marketing agency vision and mission statements should do.

The vision statement for Flightpath, one of the top digital marketing agencies in the U.S. is short and simple, but really gets the point across,

“Creating business value through emotional currency.”

The company’s mission statement is equally compelling–

“Real value is in real connections, and consumers always have the final say in what’s genuine. Creating emotional currency is a richly affirmative way to show your consumers you really get them. We create campaigns that forge a connection through a range of compelling visual language, artful messaging, and charm. It isn’t rocket science, but it is emotional sensitivity.”

As you can see, you don’t have to do “too much.” The goal is to create something that shows who you are and what you care about.

Inspiring Digital Marketing Agency Vision And Mission Statements (1)

More Inspiring VisionStatement Examples

While these aren’t for digital marketingagencies, they can give you an idea of the direction you should go whencreating your vision statement.

Creative Commons has the vision statement of,

“Realizing the full potential of the internet — universal access to research and education, full participation in culture — to drive a new era of development, growth, and productivity.”

(Video) The Mission, Vision, and Values statements

When Microsoft was founded, the vision statement of the company was,

“A computer on every desk and in every home.”

More Inspiring MissionStatements

Some inspiring mission statements tolearn from are found here.

InvisionApp’s mission statement reads,

“Question Assumptions. Think Deeply. Iterate as a Lifestyle. Details, Details. Design is Everywhere. Integrity.”

Another example is from Workday, and reads,

“To put people at the center of enterprise software.”

Here is a short but inspiring example mission statement from a digital agency Luminary:

“To make digital bright and the human experience brighter.”

Redonk Marketing Agency from the U.S also has a very unique mission statement:

“We’re on a mission to do away with the buffoonery running rampant in today’s agencies. To focus on doing what’s right for your customer (which just so happens to be what’s right for your business).”

As a innovation-led design marketing agency mission of DIJGTAL is more humanist;

“Our culture and collective mindset is the kind that embraces authenticity, demonstrates confidence, and crafts thought-provoking outcomes.

(Video) The Mission, Vision, and Values Behind Yakkety Yak Marketing

For us, humans always come first.”

How to Write the Digital Marketing Agency Vision and Mission Statements

If you are trying to create an effectiveand compelling vision and mission statements, the tips here will help.

The Vision Statement

When it is time to write your visionstatement, there are a few tips you can use to help this process. Firstofall, review what a vision statement is (explained above).

The next step is to review your strategic plan. You’ll find everything you need for your vision statement here. Some things to review in your strategic plan include yourelevator pitch, your business goals and values, and your strengths and opportunities.

When creating your vision statement,it’s often helpful to use a vision board, too. This will expand on the thingsthat your vision statement will include.

When you begin to write the statement,use short sentences and words and tokeep it engaging. The shorter, thebetter. Use concrete language and try to inspire customers and employees.

Once you have a vision statement, getfeedback and be willing to regularly revise and change as your businessachieves new goals and sets new ones.

The Mission Statement

Your mission statement needs to includea few short sentences or paragraphs that outline what your business is doing toachieve what the vision statement says. Before writing your mission statement,fully understand your vision statement.

When creating your mission statement,think about what you have to do to make your vision happen. Consider thisexample of a vision statement:

We provide proven and effective marketing services to ensure your company remains competitive now andin the future.

Use this to create a mission statementlike this:

Our team works with businesses to help them achieve their marketing goals. Besides providing innovative services and using proven methods, we give your customers that “aha, I’ve found it” feeling when they come across the marketing channels, we have helped you with.

Your mission statement doesn’t have to cover everything you do. But it should give a basic overview and give readers a glimpse of what goes on behind the scenes.

(Video) Marketing Mission & Vision Statements

Vision and MissionStatements: They’re Too Important to Ignore

It should be clear by now that visionand mission statements are something you need to create for your digitalmarketing agency. These will provide your clients and potential clients with aglimpse behind the scenes and give them an opportunity to see to the foundationor core of your agency.

If you are ready to create your own statements, be sure to consider the information here. You can also discover other mission and vision statement examples from successful digital marketing agencies and get inspired for your own content!


What should be the vision of a digital marketing agency? ›

“Our vision is to create a business world full of prosperity, meaning, and connection for all.” “Delivering measurable results to clients, employees, and vendors.” “Provide the best customer results possible and deliver the WOW factor through our services.”

What is a mission statement in digital marketing? ›

A mission statement should be a way to communicate the purpose of the organization. This statement should also help set the direction and tone for your organization's digital marketing sales engine.

What is the vision of a marketing agency? ›

To provide innovative and effective integrated brand marketing and public relations solutions that help our clients grow their businesses and realize their marketing goals.

What is an inspiring mission statement? ›

A good mission statement can surprise, inspire, and transform your business. They provide a clearly stated purpose of your business and the goals you have for succeeding. The best mission statements go hand-in-hand with corporate philosophy and culture and help guide a company from the present into the future.

What are the 4 goals of digital marketing? ›

The top goals were to improve lead quality, drive increased sales among identified leads, increase general brand awareness, and acquire new customers.

What are the 4 objectives of digital marketing? ›

Some key objectives throughout a digital marketing strategy are:
  • Conversion/sales: That is commercial success.
  • Consideration: That is evaluating if the product or brand meets your needs.
  • Awareness: This is about audience reach.
  • Retention: This enables you to establish customer engagement.

What are the 5 pillars of a digital marketing campaign? ›

  • Content Marketing. It's no coincidence this is first on the list of digital marketing pillars. ...
  • Inbound Marketing. ...
  • Social Media Marketing. ...
  • Email Marketing. ...
  • Mobile Marketing. ...
  • Bonus: Integrated Marketing.
11 Nov 2011

What is a digital vision statement? ›

What is a digital vision? A digital vision is a short, punchy statement that declares your organisation's digital aspirations. It can be a single sentence that summarises what you want digital to achieve for you. Think of it as a 'bumper sticker for your strategy'.

What is a good vision statement example? ›

A good example of this is the nonprofit Oxfam. Oxfam's vision statement is to be “a self-organized people actively creating a just democratic and sustainable world where power and resources are shared, everyone lives in dignity, and poverty and inequality are no more.” This is a very future-oriented goal.

What is vision and mission example? ›

Mission statement: We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience. Vision statement: To be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.

What are the 5 main characteristics of a vision? ›

What are the main characteristics of a vision? Research on visionary leader- ship suggests that visions have five characteristics: a picture, a change, values, a map, and a challenge (Nanus, 1992; Zaccaro & Banks, 2001).

What are the 3 parts of a vision statement? ›

It's comprised of three parts: what you do, how you do it, and why you do it. A vision statement outlines the company's long-term goals and aspirations for the future in terms of its long-term growth and impact on the world.

How do you write a vision statement that inspires? ›

Follow these best practices to help your vision statement better encapsulate what your company stands for and where it intends to go.
  1. Determine what your organization is. ...
  2. Define where your organization wants to go. ...
  3. Stay specific and be creative. ...
  4. Update and communicate.
15 Feb 2022

What are the 9 mission statements? ›

Two years later, (David, 1989) [13] identified nine key components i.e. customers, products / services, markets, technology, concern for survival, philosophy, self-concept, concern for public image, and concern for employees.

What is Nike's vision statement? ›

Nike's vision is “To bring inspiration and innovation to every athlete in the world.” While its mission statement is to “do everything possible to expand human potential.

What are the three pillars for digital marketing? ›

There are three key digital marketing pillars available to digital marketers: data, technology, and people. By themselves, each serves a purpose, but they're often siloed and inefficient.

What are the 5 smart goals in marketing? ›

By definition, an effective SMART marketing objective is: Specific, measurable, actionable, relevant, and time-bound.

What are the 3 principles of digital marketing? ›

This methodology, which is central to the key components of digital marketing, comprises three principles: initiate, integrate, and iterate. Collectively, this is referred to as the 3i Principles. The principles are designed to get you to think about a digital marketing strategy or campaign from start to finish.

What is the heart of digital marketing? ›

Content marketing is the heart of most successful digital marketing campaigns. It's the catalyst to growing your digital footprint, generating inbound leads and building the strong brand name recognition you desire.

What are the 7 C's of digital marketing? ›

And a great approach to take is to implement the 7 Cs- customer, content, context, community, convenience, cohesion, conversion. Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

What are the 4 elements for a successful digital marketing plan? ›

The 4 elements of digital marketing include 1) market research, 2) website development, 3) online advertising, and 4) social media marketing. Each of these elements is important in its own right and should be carefully considered to create a successful digital marketing plan.

What are 5 emerging digital marketing strategies to try in 2022? ›

5 Emerging Digital Marketing Strategies to Try in 2022
  • Use More Videos. It feels like marketing tips list for the past decade have talked about video. ...
  • Invest in Creating a Strong Brand Image. ...
  • Optimize for Voice Search. ...
  • Focus on Local SEO. ...
  • Don't Neglect B2B Marketing.
27 Sept 2021

What is Google's vision statement? ›

Google's vision statement is “to provide access to the world's information in one click.” The company's nature of business is a direct manifestation of this vision statement. For instance, Google's most popular product is its search engine service.

What is Amazon's vision statement? ›

Amazon Vision Statement

Our vision is to be earth's most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

What is Apple vision statement? ›

Vision – We believe that we are on the face of the earth to make great products, and that's not changing. Mission – Bringing the best user experience to its customers through innovative hardware, software and services. Apple's vision statement is clear, concise, and to the point.

What is Tesla vision statement? ›

We're building a world powered by solar energy, running on batteries and transported by electric vehicles. Explore the most recent impact of our products, people and supply chain. We design sustainable systems that are massively scalable—resulting in the greatest environmental benefit possible.

What is a marketing mission statement? ›

A marketing mission statement is a description of the purpose of an organization's marketing content. It explains the primary goal marketers have in distributing content, which might be to offer information, foster community or generate leads.

What is a professional vision statement? ›

A career vision statement is a simple document that expresses your career values and goals in a positive and actionable paragraph—a tool that keeps you focused on goals and values during a job search.

What is a good mission and vision statement? ›

A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values.

What is the best mission statement? ›

A good business mission statement should be between one and three sentences and never exceeds 100 words. This means they're a little longer than most company slogans, but they're still short, catchy, action-focused statements that encapsulate what your business does and what its values are.

What is the vision of online selling? ›

Sample Vision Statement for an Online Retailer

“We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery."

What is a powerful vision? ›

Powerful visions must draw people, attract them, make them want to take action and overcome obstacles to achieve it. It must feel worth achieving, worth putting real effort into getting there. – Achievable.

What is good quality of vision? ›

A vision should unite the organization and provide a stable, transcendent goal. The vision should avoid using jargon and buzz words and should use understandable terminology. Writing concise sentences is another way of clarifying a vision statement. An effective vision statement sets an abstract yet challenging goal.

What is an example of vision? ›

Our vision is to create a better everyday life for many people.” That's aspirational, short and to the point. More than that, it sets the tone for the company and makes it clear that they're in the market to offer low-priced good furnishings that suit everyone's lifestyle.

What is basic vision statement? ›

A vision statement is a written declaration clarifying your business's meaning and purpose for stakeholders, especially employees. It describes the desired long-term results of your company's efforts. For example, an early Microsoft vision statement was “a computer on every desk and in every home.”

What are the two major elements of a good vision? ›

Key Elements of a Good Vision Statement

Motivating and inspirational. Reflective of a company's culture and core values. Aimed at bringing benefits and improvements to the organization in the future.

What are the five 5 tips for writing a great mission statement? ›

5 Tips for Crafting a Powerful Mission Statement
  • KEEP IT SHORT AND CONCISE. Your company is important to you and you want to make sure that everyone who reads your mission statement understands your business and vision. ...
  • BE SPECIFIC. ...
26 Mar 2019

What is Starbucks vision statement? ›

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

What are some famous mission statements? ›

12 Examples of the Best Mission Statements
  • JetBlue. “To inspire humanity — both in the air and on the ground.” ...
  • Tesla. “To accelerate the world's transition to sustainable energy.” ...
  • TED. “Spread ideas.” ...
  • LinkedIn. “To connect the world's professionals to make them more productive and successful.” ...
  • PayPal. ...
  • Amazon. ...
  • Asana. ...
  • Nike.
13 Feb 2020

What is mission statement give example? ›

Some generic examples of mission statements would be, "To provide the best service possible within the banking sector for our customers." or "To provide the best experience for all of our customers." The reason why businesses make use of mission statements is to make it clear what they look to achieve as an ...

What are some popular mission statements? ›

Mission Statements. “To empower creators to make their best work and get it in front of the audience they deserve.” “To connect the world's professionals to make them more productive and successful.” “To give people the power to share and make the world more open and connected.”

What is the vision statement of Gucci? ›

Gucci Vision Statement

Gucci is reinventing a wholly modern approach to fashion. Under the new vision of creative director Alessandro Michele, the House has redefined luxury for the 21st century, further reinforcing its position as one of the world s most desirable fashion houses.

What is PUMA vision statement? ›

PUMA Vision Statement

To be the most desirable and sustainable Sportlifestyle company in the world.

What is footlockers vision statement? ›

About The Company

At Foot Locker, Inc., our purpose is to inspire and empower youth culture through our family of brands by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the sport and sneaker communities.

What is the vision of social media marketing? ›

Building your brand in new sectors or regions. Growing your brand recognition and defending your market positioning in your home markets. Staying in touch with your customers and prospects, continuously and unobtrusively. Getting in touch with unknown target customers and making them aware of your brand and offerings.

What 5 things make for an effective vision statement? ›

  • Brevity. A good vision statement is succinct, which makes it easy for managers and leaders to communicate and employees to remember. ...
  • Clarity. ...
  • Abstract and Challenging. ...
  • States the Organization's Purpose. ...
  • Future Focused. ...
  • Sets a Desirable Goal. ...
  • Matches the Organization's Success Measures.
12 Jan 2011

What is mission and vision in marketing? ›

A vision statement is a descriptive picture of a desired future state; a mission statement presents how you intend to achieve that vision. While the vision statement typically isn't included in your plan document, it is absolutely part of your Marketing Plan.

What are the 3 objectives of social media marketing? ›

Marketing goals for social media usually center around customer engagement, generating more revenue, improving the customer experience and positioning the company as a thought leader.

What is the Facebook product vision? ›

Giving people the power to build community and bring the world closer together.


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