Media Convergence Example, Media Convergence in Communication (2022)

Media Convergence Example- Example of Media Convergence. Media Convergence in Journalism. Who and when established the Media convergence theory? Also, Example and Elements of Media Convergence. Characteristics of New Media Audiences.


Convergence means converging multiple items united things to get benefits. It is the process of forming a unique thing by utilizing two or more things. The convergence has been happening in all sectors to meet people’s demands. This world is very famous in the medical discipline. As per the technological revolution, technological and media convergence has been impossible to reverse trends.

(Video) Media Convergence - Explained

Types of Convergence

According to Henry Jenkins, the six types of convergence are technological convergence, media convergence, global convergence, economic convergence, cultural convergence, and organic convergence.

Media Convergence

Media convergence refers to merging diverse media outlets, including traditional and new media, to promote the program and media content. The traditional and new media have been merged to adjust to new technology. There are many types of convergence, such as technological convergence and cultural convergence. The new technology and culture have changed human lifestyles. The revolution of technology stimulates media convergence. Technology adoption theories and models explain why and how people accept new technology excessively. Additionally, technological and cultural convergence forces the mass media to converge with other mainstream and new media.

Media Convergence Example, Media Convergence in Communication (1)

Example of Media Convergence

For example, the Indian most popular reality TV show name is “Indian Idol.” It is a singing competition Television series. Sony Entertainment Television telecasts the full episodes. Firstly, the candidates need to download the Sony liv app for registration. Sony Television has its social media pages to promote the programs. The TV authority uses social media platforms to promote upcoming episodes as most people access new media sites more than traditional media. They also request their audiences to vote for their favorite contestants via smartphones. The audiences can provide their opinions via social media platforms, for example, Facebook and Instagram. Sometimes, they use FM and traditional radio to advertise the program. In sum, the program authority merges Sony Television, smartphones, radio, Facebook, and YouTube channel to promote the program successfully. It is an example of media convergence in the digital era.

(Video) Media Convergence Definition with Examples

Media Convergence in Journalism

Media convergence in journalism means mutually utilizing the print, broadcast, and online media to promote the news. Journalists use many media to spread the news among the maximum number of people locally and internationally. Media convergence in journalism appears as a significant step to survive in the new media age. There are two types of media convergence in journalism: (1) media convergence in collecting news and (2) media convergence in reporting the news. Firstly, journalists collect information from other media, and they cite the source name when publishing information. Television channels disseminate news from other channels such as radio, TV, newspapers, and social media.

Secondly, media authority uses multiple media to publish the news. People prefer to read online newspapers from social media sites rather than printed papers. Therefore, journalists publish the news via a printed newspaper and website portal and share them on social media platforms to reach more audiences.

Example of Media Convergence in Journalism

For example, The Star is the most popular newspaper outlet in Malaysia. A journalist of “The Star” has collected information from Malaysiakini. The Star has published the news via printed newspapers and online portals. They have also shared the news link via Facebook page to reach the news among social media users. The authority has converged a few media to spread the news among a maximum number of audiences.

Technology Convergence

A long time ago, people used to listen to the radio to get news, Television to watch drama, cameras to capture photos, and bookshelves to keep books. Nowadays, people use only smartphones and computers to fulfill all their needs.

(Video) Media Convergence Corporate

Who and when established Media convergence theory?

Henry Jenkins introduced media convergence theory in 2006 via hisbook Convergence Culture: Where Old and new media collide.

Elements of Media Convergence

The five important elements of media convergence are technological, social, industrial, textual, also political convergence.

Technological Convergence

Technology convergence has brought computer, communication, and content together, which is called 3 C. Here, 3 C refers to a computer, communication, and content. Computers and smartphones have digitilized the content, and digital content has changed the process of communication. The revolution of new technology and media convergence has changed the way of generating content and distribution. It has influenced the news production and distribution process totally. For example, now, every newspaper outlet has its own social media fan page, providing breaking news. Technology has allowed these outlets to operate live video programs that provide very authentic news for audiences. Therefore, subscribers are getting instant news through new technology convergence. It is definitely a positive impact of convergence in communication outlets.

Social Convergence

Social media convergence has both positive and negative impacts on society. It is called the double edge sword for the communication sector in society. Social media are a computer and application-based networking system that ease human communication through the internet (Kobiruzzaman, Waheed, Yaakup & Osman, 2018). Social media have emerged as the most convenient and popular communication platform, also known as new media. People are adopting social media for entertaining, imparting knowledge, sharing information, and communicating. There are many types of social media such as Facebook, YouTube, Twitter, WhatsApp, WeChat, Instagram, Zoom, Google meet, TikTok, QQ, Douyin, Sina Weibo, QZone, Snapchat, Reddit, Pinterest, and so more. Social media convergence made the news free of charge, so everyone could watch the news easily.

(Video) Media Convergence Definition, Types and Examples Tutorial

Many traditional media outlets disseminate the news through social media. For example, a newspaper outlet publishes printed newspapers, and it updates the same news on social media platforms. Thus, anyone can consume news from social media platforms without buying a printed copy of the newspaper. Social media convergence eases the way of reporting news for news reporters and editors. It has enabled news reporters and editors to collect news within a short time and disseminate them. Many journalists share their content on social media so that everyone can know who is the content writer.

Industrial Convergence

A lot of big industries have been merged into one giant company to dominate the sector. For example, in the 1990s and 2000s, many media companies expanded their business interest and merged with other companies. In the 1990s, industrial convergence is the Viacom-Paramount (1994) and Disney-ABC (1995). In the 2000s, the example of the biggest company merger is America On-Line (AOL) and Time Warner, Viacom-CBS (2000), NBC-Universal (2004). They took over the company to expand business in the media sector.

Textual Convergence

Textual convergence refers to the merging of printed media into online news media. For example, books and newspapers have been converted into social media-based writing and reading practices, also known as citizen journalism. Now anyone can contribute to the media industry by commenting on social media platforms. It is called textual convergence in media. Journalists are earning knowledge and improving themselves through convergence. Now journalists can view others’ content easily because of convergence. They are getting ideas and improving themselves. It allows them to learn more about the rule and regulations of generating media content. Media convergence creates a new way to interact between media practitioners and audiences. Readers comment to express their opinion. So, it allows for making interactive communication atmosphere.

Political Convergence

Convergence has managed to increase the similarity between political parties all over the world. It brings the similarity between political parties and policies inside the parties.

(Video) Media Convergence - The Past, Present and Future

Characteristics of New Media

Audiences According to Don Tapscott (2008), new media audiences have the following characteristics:

  • New media audiences want liberty in everything they do—for example, freedom of choice to freedom of expression.
  • New media audiences love to customize, scrutinize, and personalize.
  • They look for corporate integrity and openness when deciding what to buy and where to work.
  • New media audiences want entertainment and play in their work, education, and social life.
  • They are collaborative and relationship generation.
  • Audiences are the innovators.

The characteristic of new media audiences has been formed because of social media availability.
In Conclusion, If someone asks me do I think convergence is important or not? I will answer: Yes, I think change is always good. Change is part of the natural adoption process that drives the communication industry. The problem will occur when we avoid change. So, we cannot avoid the pace of change.

Citation For This Article (APA 7th Edition)

Kobiruzzaman, M. M. (2022). Media Convergence Definition, Example Types & Elements. Newsmoor- Educational Website For Online Learning.


Which is an example of media convergence in communication? ›

What is an example of media convergence? The best examples of media convergence are Smartphones, laptops and ipads that converge different types of digital media like radio, camera, TV, music, content and more in a simple single device.

What is media convergence Short answer? ›

Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. This is also known as technological convergence.

What is media convergence in communication? ›

Media convergence is the merging (or joining together) of previously distinct media to create entirely new forms of communication expression.

What do you mean by media convergence discuss the impact of media convergence on the society in general? ›

It brings together the “three C's”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet. Media convergence transforms established industries, services, and work practices and enables entirely new forms of content to emerge.

What is an example of convergence? ›

The definition of convergence refers to two or more things coming together, joining together or evolving into one. An example of convergence is when a crowd of people all move together into a unified group.

Which of the following is an example of convergence? ›

Concentration of a beam of light using a curved reflector is an example of convergence of light as the beam of light is focused at a point.

What is media convergence essay? ›

The idea of media convergence is an ever-changing topic and one that seems to have many different directions branching from it. No one really knows what it's final product will be. Media convergence is the idea of various types of media systems, Internet, television, movies, etc., all coming together in a single media.

Why media convergence is important to you as a student? ›

Digital media convergence enables news to be delivered quickly to the public. With the help of social networking sites, the public can interact with the media in a much more efficient way.

How many types of media convergence are there? ›

There are two types of media convergence in journalism: (1) media convergence in collecting news and (2) media convergence in reporting the news.

Which are examples of media convergence quizlet? ›

Which of the following is an example of media convergence? Gutenberg's invention of the printing press and moveable type allowed the book to become the first mass-marketed communication product in history. Editors, producers and media managers who decided what messages we receive.

What is the benefits of media convergence? ›

Availability of news and good content is the basic advantage of media convergence. It has brought a 360-degree change in the traditional and new world. You have a platform where you can frequently search for target audiences and produce content accordingly. This helps to integrate the audience at the global level.

How media convergence affects the state of the print and the broadcast media essay? ›

Answer and Explanation: Media convergence diminishes the reliance and use of print and broadcast media. Convergence has overtaken the traditional forms of media due to its numerous pros. Internet popularization has played a critical role in the success of media convergence.

What are the effects of media convergence? ›

The first and immediate consequence of media convergence is the divergence in media distribution channels. “As technology develops, it is inevitable that new media channels will be created. Inevitably, new channels will be created, which will lead to new challenges and opportunities.

What are 2 examples of convergent evolution? ›

Examples of convergent evolution include the relationship between bat and insect wings, shark and dolphin bodies, and vertebrate and cephalopod eyes. Analogous structures arise from convergent evolution, but homologous structures do not.

What do you understand by convergence of technology explain it with an example? ›

Technological convergence, in general, refers to the trend or phenomenon where two or more independent technologies integrate and form a new outcome. One example is the smartphone.

What is the main function of convergence of technology? ›

Technological convergence also helps consumers use devices in the way that best meets their needs. At one time, making a telephone call was the only option for speaking with someone far away. Today, a smartphone supports telephone calls, voice over Internet Protocol calls through messaging apps and video calls.

What are 5 types of media? ›

Modern media comes in many different formats, including print media (books, magazines, newspapers), television, movies, video games, music, cell phones, various kinds of software, and the Internet.

What are the examples of print media? ›

Some examples of print media include books, business cards, brochures, coupons, ads in magazines or newspapers, ads on billboards, postcards and even product packaging. It is imperative that you utilize at least some of these mediums to enhance your brand's public image.

What are the examples of traditional media? ›

Traditional media such as television, radio and print ads in newspapers and magazines have long been the primary outlet for advertising campaigns, but added to this now are digital channels like email and social media, that have increased the opportunities for companies, big and small, to connect and spread the word.

Which are examples of media convergence quizlet? ›

Which of the following is an example of media convergence? Gutenberg's invention of the printing press and moveable type allowed the book to become the first mass-marketed communication product in history. Editors, producers and media managers who decided what messages we receive.

What is media convergence quizlet? ›

MEDIA CONVERGENCE. An economic strategy in which media properties owned by communication companies employ digitalization and computer networking work together. The merging of previously distinct media technologies and media forms because of digitalization and computer networking.

How many types of media convergence are there? ›

There are two types of media convergence in journalism: (1) media convergence in collecting news and (2) media convergence in reporting the news.

Which of the following is not a type of media convergence? ›

Community convergence is not a type of media convergence.


1. Media Convergence Report: What is convergence? | Communications Committee | House of Lords
(House of Lords)
2. What is Media Convergence?
3. Media Convergence, Participatory Culture, and the Internet
(Digital Pedagogy)
4. Digital Journalism: Media Convergence
(Lauren Tauer)
5. Media Convergence
(Success English & Media Academy)
6. Media Convergence, Media Democracy

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