Popular Culture Predictions (2023)

Popular Culture Predictions (1)

Love, Romance and the Androgynous Family

In the next 90 years, technological changes will help create theandrogynous family. The Provider Role--the idea and practice that men should bethe lead and primary bread winner--will have had it's death rattle long beforethe next century is very old. Men and women will both work and take turnscaretaking home and family, depending on whose job pays more or who is working.There will be no expectation of whose work will take precedence based ongender. A good deal of that work will take place at home--the image oftelecommuting envisioned in the 20th century will really happen in the 21st.

Technology will add to the blurring of gender. There is a good chance that moresurrogacy will occur--and not just for infertile women, but for women who arehighly paid and prefer not to have repeated pregnancies. There may even be waysto have children outside of the human womb, thereby reducing women's physicalrisks or greater claim to being the primary parent. Many fewer families willhave children that have physical and mental disabilities since genetic testingwill be much more precise and gene splicing will rectify most birth defects.Abortions will be rarer as contraception becomes automatic and foolproof.However, because genetic testing will be so exact, some parents will electabortion if their fetus does not measure up to new societal standards ofperfection.

Love and romance will still be extremely important and used as the means ofjustifying a relationship--and choosing to stay in a marriage--which meansdivorce will still be common. While we may undulate between times of high andlow divorce ( based on economic trends) we should expect, especially with theextension of the average life span, that most people will have three marriagesor more over their lifetime. Birth rates will be low, however, since cost ofliving will escalate, wealth will be divided over multiple marital break-ups,and single family housing will become harder to attain. Government will givesubsidies for childbearing and childraising but only the very rich and the verypoor will have more than two children in their lifetime.--Sociology Professor PepperSchwartz

Good-bye Football, Hello "Rollerball"?

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Within the next 90 years, skyrocketing players' salaries and a lessattractive product to the media and fans may doom professional sports as weknow it. The reduction or elimination of opportunities to play professionalsports could also change the face of college athletics. Perhaps the NBA and theNFL will finally decided to create their own farm systems, similar to whatmajor league baseball is currently doing. Those athletes coming out of highschool who do not want to go to college can go directly to a farm system wherethey can be developed athletically and prepared for a professional career.Those athletes who do want to go to college for an education and alsoplay college ball will have that option, too. With this option, you may not seethe "best" players but you'll see players who are committed to truly being"student-athletes." I think this commitment will also improve relations betweencoaches and players because there will be less pressure on both parties to winat all costs.

Who knows? Professional and college sports could be raised to the level ofsport not unlike the movie Rollerball, where athletes were deified andthe fans' sole interest was to see someone maimed or killed in the roller rink.There is a disturbing trend in sports, fueled by the avarice of theprofessional ranks and the uncontrolled zealousness and expectations of fans.Hopefully, collegiate sports can steer clear of this pathway and eternallycommit to education as its focus.--Senior Associate Athletics Director Ralph Bayard

War Between Printed Page and Electronic Media

Right now there is a war going on between the printed page andelectronic media. In 90 years, I have hope that both will have survived, thatpeople will not abdicate the book. It was easier to ignite the imagination ofmy students in the past; they did not depend so much on visuals. If they had afavorite song, they didn't have a visual that automatically went along with it.Now it is virtually impossible to separate the visual from anything else. So Iforesee some problems in teaching the arts, writing, creativity. The artificialeye, the artificial brain can't replace the real thing.

I have a story that I've never finished. It was my "raid" into futuristicwriting. In that world the book had been discontinued. Official readersdramatized the book---they made the book come to life. They had this ability tomemorize all the particular words in a book. One of them gets into troublebecause she has a real book--not that books have been banned, but that paper isso scarce, resources are scare. When I started it in 1975 I thought it wasfuturistic. I'm not sure it's futuristic anymore.--Creative Writing ProfessorColleen McElroy

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Advertising More Personal, and More Intrusive

Traditional forms of advertising and advertising agencies will be longgone. But as long as capitalism exists, advertising will exist in some form. Itwill find a way. Advertising will be able to speak directly to the individualinstead of the mass market. It will be much more segmented and personal, moreintrusive, than talking to a whole bunch of people. You will see it coming inthe next five years as the Internet becomes much more forceful. You will get astrong hint of the future in the next five years."--Jim Riswol, partner,creative director and copywriter, Wieden & Kennedy ad agency.

Photography: You Can't Replace a Person's Eye

Photography is changing so rapidly it is almost hard to keep up with itnow, let alone think of the next 90 years. The change from film to digitalimages will continue, and films, cameras and digital equipment will get evensmaller, more portable and more sophisticated.

The technology is definitely driving this industry and to stay on top you haveto be aware of and using the latest technology available. But it is still up tothe person. You can't replace a person's eye, the composition of an image, orsensitivity to light. I consider myself a Neanderthal, a romantic, who lovesart. But we may not be talking about film in the future. It may be all digital.In a few years, I might have the ability to be in Africa photographing anelephant or a lion and then beam that image back to my office in Seattle so amagazine could use it. I wouldn't have to wait a month to have my filmprocessed. And I see this coming on the consumer level as well. Films, if theyexist, will be so fine grain you can do just about anything with them and stillhave an excellent image. Just in the past five years, for instance, thesophistication of autofocus cameras has changed the kind of work I can do. Itused to be inaccurate and trying. Now I can capture images I couldn't beforebecause these camera systems are so fast, definitely faster than my reflexes.

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As a professional I have to keep up and buy the latest gadgets because thisbusiness puts bread on my table. But keep in mind, all the technology in theworld doesn't replace a person's eye and composition, and those are what makefor unforgettable images. And that is what we are really after.--Art Wolfe,wildlife photographer

Scandals Continue, But Reporting Won't Be Any Easier

In 90 years, the newspaper will be delivered electronically. Even so, someantique people will cherish the feel of paper. They'll get a hard copy from aprinter that's attached to the food-and-news delivery modem in the kitchen.

Ninety years form now, there will be no phone lines, but I hope we will stillhave a democracy and an aggressive media. We will peer into the government'sbusiness using some sort of electronic gizmo that connects us directly to thepeople's data.

Even so, reporting won't be any easier. The society will be just as plagued byliars 90 years from now as it is today. Governments will restrict the flow ofinformation, and the only thing that will open the spigot will be a series ofpainful scandals. Reporters will need the same detective skills that are usedtoday. Maybe they won't drive around in automobiles but they will hunt forsources and ask tough questions--unless we no longer have a democracy.

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Future reporters will dwell on war, corruption, greed and the other foibles. Ican only hope they discover better ways to reflect the lives of common people.I can only hope that they don't forget the poor and the afflicted in theirfascination with the wealthy.-- Eric Nalder, reporter, Seattle Times

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Send a letter to the editor at columns@u.washington.edu.


What are the reasons for the popularity of a culture? ›

As the 'culture of the people', popular culture is determined by the interactions between people in their everyday activities: styles of dress, the use of slang, greeting rituals and the foods that people eat are all examples of popular culture. Popular culture is also informed by the mass media.

What are some examples of popular culture? ›

The most common forms of popular culture are movies, music, television, video games, sports, entertainment news, fashion, and various forms of technology. Some of us may be very selective in our consumption of popular culture, but it's difficult to find someone who has not been touched by popular culture at all.

Why popular culture looks appealing to the consumers? ›

They create the urge for a particular thing among the people and then procreate the thing. As popular culture is fluid, it constantly entices the consumers with new goods as per the necessities of the consumer and it keeps the market vibrant in most of the situations.

How does popular culture influence the formation of your cultural identity and worldviews? ›

An authentic popular culture also gives us a sense of shared identity, meaning, and purpose that transcends differences in geography, race, ethnicity, religion, or politics. All of these then encourage us to lead a life in accordance with our culture's values and norms because they are our own.

Is popular culture important to society? ›

Pop culture is important in American society because it provides us with a unique national culture; it helps to bridge our many differences and provides us with some commonality in a society that is so diverse.

What is popular culture in your own words? ›

Popular culture is the set of practices, beliefs, and objects that embody the most broadly shared meanings of a social system. It includes media objects, entertainment and leisure, fashion and trends, and linguistic conventions, among other things.

What is popular culture today? ›

In the modern West, pop culture refers to cultural products such as music, art, literature, fashion, dance, film, cyberculture, television, and radio that are consumed by the majority of a society's population. Popular culture is those types of media that have mass accessibility and appeal.

What is the impact of pop culture to our environment? ›

The diffusion of some popular customs can adversely impact environmental quality in two ways: depletion of scarce natural resources and pollution of the landscape.

What are the 3 main themes of popular culture? ›

The study of popular culture is useful in many ways. To be more specific, this course has reached its three intended main ideas: what it means to be American, how to be more consumption-conscious, and how to apply these studies in our own lives.

How does pop culture influence youth? ›

Popular culture strengthens interactions between people with the same likes and dislikes. It also provides youth with an outlet for them to express themselves and share their feelings and opinions among themselves.

Which is a characteristic of popular culture? ›

A key characteristic of popular culture is its accessibility to the masses. It is, after all, the culture of the people. High culture, on the other hand, is not mass produced, nor meant for mass consumption.

How does popular culture inform larger culture? ›

Popular culture form larger cultures as it allows large heterogeneous masses of people to identify collectively. It serves an inclusionary role in society as it unites the masses on ideals of acceptable forms of behavior.

Is popular culture good or bad? ›

Popular culture allows us to have enjoyable, emotional experiences with characters, places, and situations that we might not otherwise get to see or interact with. Popular culture also helps us define our social reality by identifying our group and individual identities.

How does culture influence who you are? ›

Our culture shapes the way we work and play, and it makes a difference in how we view ourselves and others. It affects our values—what we consider right and wrong. This is how the society we live in influences our choices. But our choices can also influence others and ultimately help shape our society.

Does popular culture interfere with education? ›

Knowledge of popular culture is not hindering on education, but is a large part of what students directly identify with. By embracing this idea, students of all developmental levels can flourish and become engaged in literacy.

Why is it important to study popular culture what's important? ›

Studying pop culture gives us an accessible vehicle through which to explore philosophical and moral questions, as well as the functioning of society on a smaller scale (e.g. fandom, consumption), through which we can make larger assumptions.

Who determines popular culture? ›

As the 'culture of the people', popular culture is determined by the interactions between people in their everyday activities: styles of dress, the use of slang, greeting rituals and the foods that people eat are all examples of popular culture. Popular culture is also informed by the mass media.

Can pop culture promote social change? ›

Media and pop culture has the power to ignite social change. It resonates with people's emotions, creating an environment where campaigners can go in to win hearts and minds, creating a cultural shift in opinions.

How popular culture affects the lives of the masses? ›

Pop culture affects society in many ways. The first and most rudimentary effect of pop culture is how it builds and strengthens interactions with people who are also into the same kind of things. Events to celebrate pop culture such as Comic-con help foster bonds among people of different background.

What is the importance of popular culture to every Filipino? ›

 Understanding and studying popular culture is important because it allows us to understand how different popular cultures came into existence, and also provides insight into how people's behaviour differs from place to place.

What is pop culture essay? ›

The book definition says pop culture is a collection of thoughts, ideas, attitudes, perspectives, images, and more preferred by the mainstream population. Popular culture, regardless of the generation or era, consistently focuses on music, fashion, expressions, and values.

What is popular culture in media? ›

Popular culture is a movement that was started in order to give voice to the common masses through different forms of media, such as television shows, technology, magazines, folklore, sports, movies, contemporary books, paintings, sports, fashion, pop music, and so on.

How is culture different from popular culture? ›

Key Difference – High Culture vs Popular Culture

High culture can be defined as a subculture that is shared by the upper class of the society. On the other hand, popular culture can be defined as a subculture that is shared by everyone or the mass of the society.

How is popular culture produced? ›

In discussing popular culture's history, this article has referred to two major types of popular culture: (1) popular culture that is produced by the masses or the people who consume it, and (2) popular culture produced by the popular culture industry.

What problems are created by the growth of popular culture? ›

The international diffusion of popular culture has led to two problems (1) survival of traditional folk culture and (2)is less responsive to the diversity of local environments and generate adverse environmental impact.

Can pop culture disrupt moral values? ›

Since it usually focuses on common and newsworthy topics, pop culture is also linked with ethics and morality, either as a source of influence or an object of judgment. Pop culture can reflect cultural mores and suggests to society which behavior is good and moral, or immoral and unethical.

Why does globalization of popular culture cause problem? ›

The globalization diffusion of popular culture threatens the subservience of women to men that is embedded in many folk customs. Women were suppose to be doing household chores, such as cooking and cleaning, and to bearing and raising large numbers of children.

What are the five types of popular culture? ›

The common pop-culture categories are: entertainment (such as film, music, television and video games), sports, news (as in people/places in the news), politics, fashion, technology, and slang.

When did pop culture start? ›

The 1920's introduced pop culture into the American lifestyle. Pop culture during the 1920's introduced society to things such as the flapper, automobiles, jazz music, movies, and nightclubs. It was the end of World war I and people in the twenties reflected a new era od prosperity and freedom.

Is social media pop culture? ›

Social media largely influences how we engage with pop culture because it is pop culture. Memes, trending topics, and fandom communities are all examples of how pop culture has expanded into online spaces.

What is the five significance of culture? ›

The five basic characteristics that all cultures share are that they are learned, shared, based on symbols, integrated, and dynamic.

What is the most important thing in a culture? ›

Language is one of the most important parts of any culture. It is the way by which people communicate with one another, build relationships, and create a sense of community. There are roughly 6,500 spoken languages in the world today, and each is unique in a number of ways.

Why do you follow your culture and tradition give three reasons? ›

Tradition contributes a sense of comfort and belonging. It brings families together and enables people to reconnect with friends. Tradition reinforces values such as freedom, faith, integrity, a good education, personal responsibility, a strong work ethic, and the value of being selfless.

What are the 5 elements of culture? ›

The major elements of culture are symbols, language, norms, values, and artifacts. Language makes effective social interaction possible and influences how people conceive of concepts and objects.

How does culture affect your life? ›

Our culture shapes the way we work and play, and it makes a difference in how we view ourselves and others. It affects our values—what we consider right and wrong. This is how the society we live in influences our choices. But our choices can also influence others and ultimately help shape our society.

What can we learn from culture? ›

By immersing ourselves in other cultures beyond our own, we can learn about each other—where people came from, what their traditions are, and what they struggle with as a community. It also forces us to criticize assumptions held about our own daily life and practices, encouraging incredible personal growth.

Why is it important to preserve our culture? ›

Culture and its heritage reflect and shape values, beliefs, and aspirations, thereby defining a people's national identity. It is important to preserve our cultural heritage, because it keeps our integrity as a people.

What makes a great culture? ›

But, what really makes great cultures are the intangible things—the attitudes, the relationships, and understanding of a shared vision. Apply these simple insights instead of (or in addition to) a swanky perks package, and your employees will thank you for it. In fact, they'll support you beyond your imagination.

How culture affects society and language? ›

Language and culture are dependent upon each other. When events and experiences occur within a culture, language is used to express them. To an outsider, the words that evolved from the cultural experience have no meaning, but to insiders, the words resonate in an oral tradition not unlike storytelling.

How culture affects our moral behavior? ›

Moral judgments and behaviors are highly sensitive to culture. The understanding and construction of the exact same moral issues can vary substantially across individuals who come from different cultural backgrounds or possess different levels of multicultural experiences.

Why culture is important in our society essay? ›

"Culture plays an essential role in the life of a person and society. It acts as a means of accumulation, storage, and transmission of human experience. It is the culture that shapes people into who they are as they gain knowledge, learn the language, symbols, values, norms, customs, and traditions.

How does culture influence decision making? ›

So, the organizational culture influences decisions by its members and the way in which it influences its members' acceptance or rejection of the decision. That means when the manager making decision, he or she must consider more thing to ensure the decision can work out efficient.

How do people react to cultural differences? ›

Sadness, anger, annoyance, embarrassment and discouragement are all common. The ability to laugh in spite of the circumstances will help guard against despair. It's okay to acknowledge cultural differences – don't take them too seriously and don't hold an “I'm right/You're wrong” attitude.

What is values in culture? ›

Values are a culture's standard for discerning what is good and just in society. Values are deeply embedded and critical for transmitting and teaching a culture's beliefs. Beliefs are the tenets or convictions that people hold to be true.

What is the role of culture in a society? ›

Through culture, people and groups define themselves, conform to society's shared values, and contribute to society. Thus, culture includes many societal aspects: language, customs, values, norms, mores, rules, tools, technologies, products, organizations, and institutions.

What are the two main types of culture? ›

The two basic types of culture are material culture, physical things produced by a society, and nonmaterial culture, intangible things produced by a society. Cars would be an example of American material culture, while our devotion to equality is part of our nonmaterial culture.


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