Sustainable Aquaculture Products: Implications of Consumer Awareness and of Consumer Preferences for Promising Market Communication in Germany (2018) | Katrin Zander | 19 Citations (2022)

Journal ArticleDOI

Integrating quantitative and qualitative research: how is it done?

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Alan Bryman1Institutions (1)

01 Feb 2006-Qualitative Research

Abstract: This article seeks to move beyond typologies of the ways in which quantitative and qualitative research are integrated to an examination of the ways that they are combined in practice. The article is based on a content analysis of 232 social science articles in which the two were combined. An examination of the research methods and research designs employed suggests that on the quantitative side structured interview and questionnaire research within a cross-sectional design tends to predominate, while on the qualitative side the semi-structured interview within a cross-sectional design tends to predominate. An examination of the rationales that are given for employing a mixed-methods research approach and the ways it is used in practice indicates that the two do not always correspond. The implications of this finding for how we think about mixed-methods research are outlined.

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3,009citations

"Sustainable Aquaculture Products: I..." refers methods in this paper

  • ...By using MMR, the researcher is able to assume different perspectives and hence to increase the validity of the results, to increase their confidence level, and to make use of convergent or complementary effects of different approaches (Bazeley, 2009; Bryman, 2006; Fetters and Freshwater, 2015)....

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Journal ArticleDOI

Focus-group interview and data analysis.

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F Rabiee

01 Nov 2004-

TL;DR: The present paper provides some practical steps for the analysis of individual data, as well as focus-group data using examples from the author's own research, in such a way as to assist the newcomer to qualitative research to engage with the methodology.

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Abstract: In recent years focus-group interviews, as a means of qualitative data collection, have gained popularity amongst professionals within the health and social care arena. Despite this popularity, analysing qualitative data, particularly focus-group interviews, poses a challenge to most practitioner researchers. The present paper responds to the needs expressed by public health nutritionists, community dietitians and health development specialists following two training sessions organised collaboratively by the Health Development Agency, the Nutrition Society and the British Dietetic Association in 2003. The focus of the present paper is on the concepts and application of framework analysis, especially the use of Krueger's framework. It provides some practical steps for the analysis of individual data, as well as focus-group data using examples from the author's own research, in such a way as to assist the newcomer to qualitative research to engage with the methodology. Thus, it complements the papers by Draper (2004) and Fade (2004) that discuss in detail the complementary role of qualitative data in researching human behaviours, feelings and attitudes. Draper (2004) has provided theoretical and philosophical bases for qualitative data analysis. Fade (2004) has described interpretative phenomenology analysis as a method of analysing individual interview data. The present paper, using framework analysis concentrating on focus-group interviews, provides another approach to qualitative data analysis.

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"Sustainable Aquaculture Products: I..." refers background in this paper

  • ...FGs can elicit relevant variables for subsequent quantitative steps (Rabiee, 2004)....

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Journal ArticleDOI

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Barriers to Integrating Quantitative and Qualitative Research

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Alan Bryman1Institutions (1)

01 Jan 2007-Journal of Mixed Methods Research

Abstract: This article is concerned with the possibility that the development of mixed methods research is being hindered by the tendency that has been observed by some researchers for quantitative and qualitative findings either not to be integrated or to be integrated to only a limited extent. It examines findings from 20 interviews with U.K. social researchers, all of whom are practitioners of mixed methods research. From these interviews, a wide variety of possible barriers to integrating mixed methods findings are presented. The article goes on to suggest that more attention needs to be given to the writing of mixed methods articles.

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1,196citations

"Sustainable Aquaculture Products: I..." refers background in this paper

  • ...Usually, researchers are either experts in qualitative or in quantitative research, which is why they put more trust in one of the two approaches and thus place their emphasis accordingly (Bryman, 2007; Hesse-Biber and Johnson, 2015)....

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  • ...…and quantitative methods, which implies several challenges: both approaches frequently are perceived as discrete domains with sometimes problematic relationships, and integrating the results may be perceived as mixing them up and giving up the researcher’s specific expertise (Bryman, 2007)....

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  • ...…such that focus groups (FGs) precede a quantitative survey has become quite common in the field of consumer research (Janssen and Hamm, 2014; Louviere and Islam, 2008; Weible et al., 2016; Zander et al., 2013), a real integration can rarely be found (Bryman, 2007; Fetters and Freshwater, 2015)....

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Journal ArticleDOI

Are Choice Experiments Incentive Compatible? A Test with Quality Differentiated Beef Steaks

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01 May 2004-American Journal of Agricultural Economics

Abstract: This study compares hypothetical and nonhypothetical responses to choice experiment questions. We test for hypothetical bias in a choice experiment involving beef ribeye steaks with differing quality attributes. In general, hypothetical responses predicted higher probabilities of purchasing beef steaks than nonhypothetical responses. Thus, hypothetical choices overestimate total willingness-to-pay for beef steaks. However, marginal willingness-to-pay for a change in steak quality is, in general, not statistically different across hypothetical and actual payment settings.

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742citations

"Sustainable Aquaculture Products: I..." refers background in this paper

  • ...One of the 10 decisions was randomly assigned as being binding to increase the reliability of the results (Lusk and Schroeder, 2004)....

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Journal ArticleDOI

Consumer perception of organic food production and farm animal welfare

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Gemma C. Harper1, Aikaterini Makatouni1Institutions (1)

01 Apr 2002-British Food Journal

Abstract: This paper is derived from a larger scale project investigating consumer attitudes towards organic food in the UK. Presents focus group results on consumer perceptions, attitudes and behaviour in relation to two key interrelated food trends: organic food and animal welfare. The results indicate that consumers often confuse organic and free‐range products because they believe that “organic” is equivalent to “free‐range” food. Focus group discussions were conducted to identify the main beliefs and attitudes towards organic food of both organic and non‐organic food buyers. Results indicate that, although health and food safety concerns are the main motives for organic food purchases, ethical concerns, specifically in relation to standards of animal welfare, play a significant influencing role in the decision to purchase organic food. The results are consistent with parallel research into consumer concerns about animal welfare, which showed that consumers are primarily concerned about food safety issues. Furthermore, the research illustrates the central outcome that animal welfare is used by consumers as an indicator of other, more important product attributes, such as safety and the impact on health. Indeed, ethical considerations seem to motivate the purchase of organic food and free‐range products and, therefore, may be viewed as interrelated. However, such ethical frameworks are closely related, if not contingent upon, the quality of the product, which includes perceptions of higher standards of safety and healthiness. Based on the qualitative data, suggests that the organic market could take advantage of research on consumer motivation to buy free‐range products, by embodying ethical concerns as an indicator of product quality.

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650citations

"Sustainable Aquaculture Products: I..." refers background in this paper

  • ...…issues, concerns about animal welfare in animal husbandry are becoming more important in public opinion and also in consumers’ food demand (Broom, 2010; Eurobarometer, 2005, 2015; Evans und Miele, 2008; Harper und Henson, 2001; Harper and Makatouni, 2002; Heid and Hamm, 2012; Weible et al., 2016)....

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  • ...More recently, in addition to sustainability issues, concerns about animal welfare in animal husbandry are becoming more important in public opinion and also in consumers’ food demand (Broom, 2010; Eurobarometer, 2005, 2015; Evans und Miele, 2008; Harper und Henson, 2001; Harper and Makatouni, 2002; Heid and Hamm, 2012; Weible et al., 2016)....

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